Visual Content Marketing Strategies
Web design is no longer in its formative years and the rising amount of developers, designers, and businesses online is proof of how this technology has changed. It is no longer simply important to be online, but be online in a way that matters. You would have noticed through the last few years the incredible increase of visual content. This includes videos and images, which you see on blogs, social media, and websites. People do not want to read length articles; they are attracted to visual stimulation. Articles and blogs are becoming shorter and predominantly descriptive while the video or image tells the story. Web design ct especially welcomes the rise of the development as the team of professional graphic designers and web designers are in their element to outperform.
Take Facebook for example, when looking at your Newsfeed, you will see very little but shared videos and images being shared by the millions. We are visual beings and by nature intense, drawn to eye-catching imagery. This alone should be the proof you need that graphics, as form of marketing is much more effective that lengthy texts that used to be the driving force behind websites. We stay abreast of changing trends and incorporate visual content marketing as integral part of our client’s blogs, social media account, and websites. We understand that it is imperative to design in such a way that it immediately grabs the attention.
As the internet developed and transformed so have the reader with a dwindling attention span that makes visual marketing incredibly important. Instead of Instagram where video and imaging are the sole sharing network, you can go to your Facebook and your wall is littered with imaging and video that communicate eye-catching visuals instead of only text. Instagram is becoming more popular solely because visuals are more attractive, simpler, and more pleasing than reading. Looking at statistics will you see that Instagram has more than 350 million active users per month? This should be clear to you what the point is here, it is time to grab attention with visual content and take full advantage thereof to stay ahead of the competition.
Studies have shown that the average individual, especially as far as social media goes that the clever use of visual content evoking much more emotion. On websites will the image attract attention before a lengthy text? Text that is not accompanied with clever visuals result in much less engagement and often no engagement that oppose to text accompanied by eye-catching visuals. Therefore would you agree that image posting is one of the most effective forms of marketing and would you attract and engage more visitors? Through visual content marketing, can you literally spread the word and build an online presence that creates immense brand awareness.